Raiinmaker

Context

Raiinmaker is an AI dataset training platform built on human-in-the-loop labeling and blockchain payment rails, based in Santa Monica, CA. I joined as the operational right hand to the CEO, owning company-wide planning, tool strategy, and execution against token-generation-event (TGE) milestones across a distributed team.

What I built / did

• Operating systems: led a full reorganization of the company’s operating tools - a ClickUp overhaul aligned to milestone goals and a restructured Slack workspace for clearer cross-team collaboration.
• CRM from scratch: stood up an Airtable CRM with Slack automations, streamlining client and project management workflows end to end.
• Hiring: owned senior hiring for critical roles, including VP of Engineering and a Social Media & Community Manager.
• Culture & onboarding: built the company onboarding protocol and authored the culture document defining team norms and values.
• Cross-functional cadence: ran weekly strategy sessions with 12+ internal and external partners, keeping projects aligned and accelerating quarterly delivery.
• Growth & partnerships: directed a marketing campaign that drove 170,000+ new followers and led the Magic Eden NFT mint, coordinating cross-functional teams for launch readiness.
• Compliance: authored and submitted compliance documentation, including AML filings and Binance and DaoMaker onboarding forms, to unlock institutional distribution partnerships.
• Tooling: evaluated and integrated 18+ marketing and analytics tools (Sprinklr, Addressable, Google Analytics, Mixpanel), sharpening campaign attribution and KPI reporting.